We’re delighted to announce our first ever conference – Mind the Product 2012 – on Friday, September 28th at the Mermaid Conference Centre in London. Mind the Product 2012 is the first conference of its kind, bringing together product management leaders from around the world to explore the intersection of design, technology and business – the business of building great products.

We’ve got some great speakers lined up, from right across the board:

Marty Cagan, Managing Partner of Silicon Valley Product Group and the author of Inspired: How To Create Products Customers Love. During the course of the past 20 years, Marty Cagan has served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, America Online, and eBay.

Tom Hulme is Design Director at IDEO, London, where he uses a human-centred innovation approach to design new businesses. A serial entrepreneur and angel investor, he has first-hand experience in building successful enterprises and, as a result, he has a thorough understanding of business. Hulme regularly speaks, writes and blogs on the topics of entrepreneurship, design thinking, open innovation and industry disruption.

Tom Loosemore, Deputy Director, UK Government Digital Services – working on single domain, user centred government website gov.uk. Tom has an impressive and rather privileged CV that spans Wired’s first UK magazine, head of web 2.0 for the BBC and digital strategy adviser for Ofcom, and heading Channel 4′s digital fund 4IP.

John Earner, EIR at Accel. John is a social gaming expert with experience building and scaling social gaming studios and hit titles. He was the first Product Manager at Playfish and managed both Pet Society and Restaurant City, both top Facebook games. He was then VP of Product Management globally for playfish globally before becoming the GM of Playfish’s London studios where he developed The Sims Social.

Matthew Ogle and Hannah Donovan, Co-founders of ThisIsMyJam.com. Matthew and Hannah are the product and design powerhouse behind Last.fm and have continued their passion for building music products online with hit startup Thisismyjam.com.

We’ll also have a panel moderated by Nic Newman, currently a Visiting Fellow at the Reuters Institue for the Study of Journalism and formerly Head Product Development and Technology at BBC News Interactive. Panelists will include Tanya Cordrey, Digital Development Director at Guardian News and Media, and Diana Stepner, Head of Future Technologies at Pearson.

Finally, we have two more amazing speakers that we’re not going to tell you about yet… Follow @mindtheproduct for more announcements!

Check out our full site at http://conference.mindheproduct.com/ and get your tickets now!

Thank you to our sponsors:

Would you like to join these sponsors in supporting this conference and reaching 500 product people? Download our sponsor pack or email sponsor@mindtheproduct.com.

About Viadeo

Viadeo is a professional social network with over 40 million members. Viadeo is used by those who want to:

• Increase their business opportunities (to discover new clients, staff and business partners)
• Enhance their visibility and their online reputation
• Manage and develop their network of professional contacts.

Viadeo’s members consist of business owners, entrepreneurs and managers from a diverse range of businesses both start-up and well-established. Every day Viadeo attracts more than 30,000 new members; 150,000 new connections are made and over 3 million profiles are viewed.
Based in Paris (head office), Viadeo also has offices and teams in the UK (London), US (San Francisco), Spain (Madrid and Barcelona), Italy (Milan), China (Beijing), India (New Delhi), Mexico(Mexico City) and Senegal (Dakar). The company employs 310 staff worldwide.

Check out Viadeo’s Graph API: http://dev.viadeo.com

Address:
Innovation Warehouse
1 East Poultry Avenue
EC1A 9PT London
United Kingdom
View Map

Agenda for the day:

• 10:00 am  - Registration and grab your coffee (sponsored by the Up Group)
• 10:30 am  - Kick-off and the session board opens
• 11:00 am – Session 1 (35 mins)
• 11:45 am – Session 2 (35 mins)
• 12:30 pm – Session 3 (35 mins)
• 1:15 pm – Lunch break and networking
• 2:00 pm – Session 4 (25 mins)
• 2:30 pm – Session 5 (25 mins)
• 3:00 pm – Session 6 (25 mins)
• 3:30 pm – Coffee/tea, snacks, and networking
• 4:00 pm - Session 7 (35 mins)
• 4:45 pm – Session 8 (25 mins)
• 5:15 pm – Session voting & Prize (sponsored by Product Focus), and raffle
• 5:45 pm – Wrap up
• 6:00 pm – Drinks at Charterhouse pub (very nearby)

About ProductCamp

ProductCamp London is an “unconference” so the sessions for the day will be driven by the attendees. Everyone is expected to contribute to the day, so think about what you would like to do in a session (workshop, presentation, Q&A, or just an open discussion are some possibilities).

Tips for preparing a session:

We’re here all day, and everyone’s friendly. Be sure to come prepared to spark a discussion… After all, everyone’s an expert in something, so spread the knowledge!

• Need some inspiration? Here’s a list of session topics.
• Need a starting point? Here’s a PowerPoint template.

Remember, bringing a formal presentation is not a requirement. Come armed with lessons, stories or tips, and simply be prepared to participate in some great discussions.

Our generous sponsors

For their outstanding support of ProductCamp, we’d like to thank our sponsors:

• The Up Group: Coffee Sponsor
• Product Focus: Prize Sponsor
• Duedil: Basic Sponsor
• Roman Pichler: Basic Sponsor
• Pragmatic Marketing: Basic Sponsor
• Skadoosh: Basic Sponsor
• Wonga: Basic Sponsor
• Mozilla: Lanyard Sponsor

We look forward to seeing you there!

Skadoosh: Basic Sponsor

Skadoosh is a social shopping game of product discovery that enables users to share “what they are interested in and more importantly what they think and feel about a brands products” in exchange for credits and rewards from brands. To play Skadoosh and earn credits, members simply login and start discovering and sharing their sentiments about brands and products, they find while browsing. i.e like, dislike, want, own. By aggregating members sentiments, brands will be able to see which of their products are currently hot or not.

Being a shopping game, Skadoosh has various levels (features) that can only be unlocked once a user has earnt enough credits. Users can only earn more credits by discovering new products and sharing their personal interests with brands. Key features that generate revenues include, affiliate fees, a recommendation engine, customised themes, personal analytics, e-tasks and a members personal (swap) shop.

Skadoosh’s key differentiator is our real-time user gamification and rules engine that uses NLP to extract meaning and value for brands. Skadoosh’s real-time platform uses Node.js and our ActivityStream API to create an extensible ontology of verbs to richly describe what users think and feel about brands and products i.e want, like, dislike, purchase, watch, share, swap, sell etc

Skadoosh’s rules engine enables brands to determine what credits, offers or discounts to provide each member in order to help change their behaviour. i.e If you indicate you like/want a product, the brand could send you a coupon or offer in real-time while your still browsing to help nudge you to make the purchase.

Wonga: Basic Sponsor

Wonga.com solves people’s urgent cash needs with an equally short-term solution. We offer UK consumers small loans in fast and convenient way and we have developed the world’s only fully automated and real-time loan processing platform. Our technology has helped us process millions of applications since we launched in 2007 and we were recently named the UK’s fastest growing technology company in the TeckTrack 100 list. Consumers can apply 24/7 via the web or mobile and, if approved, receive cash into their bank account in minutes. We are passionate about responsible lending and our approach is based on complete transparency; unique levels of flexibility; and of course our sophisticated decision technology, which means we have industry-leading low arrears rates.

Wonga is hiring a Senior Product Manager to join their growing team.

Interested in sponsoring and reaching our community of 300+ product managers? Get in touch!

It’s a free event, made possible by sponsors and volunteers, and will run from the morning through to the early evening, giving ample time to meet, greet, learn and discuss. Keep the evening free as we’ll likely gather for drinks and some more casual networking after the day.

Schedule:

Registration will begin at 10:00 am, with the official kick-off at 10:30.  Sessions will run approximately every 30 minutes, with a break at 1pm for lunch, and the day will end at 6:00pm. More details on the schedule will follow on the event page.

Following ProductCamp, we’ll head down to a nearby pub, The Distillers, for some drinks as part of a ProductTank event.

Get your ticket now!

Tickets will be available at 2pm GMT on November 9, 2011.

Sponsors

ProductCamp would not be possible without the support of these generous sponsors:

• The Up Group: Coffee Sponsor
• Product Focus: Prize Sponsor
• Duedil: Basic Sponsor
• Roman Pichler: Basic Sponsor
• Pragmatic Marketing: Basic Sponsor
• Mozilla: Lanyard Sponsor

Learn more about these sponsors | Want to be a sponsor? Get in touch!

See full details on this event | Follow us on Twitter for updates: @PCampLDN

Kings Place,
90 York Way,
City of London
N1 9GU, United Kingdom
View Map

Agenda for the day:

• 10:00 am  - Registration and grab your coffee (sponsored by Channel 4)
• 10:30 am  - Kick-off and the session board opens
• 11:00 am – Session 1
• 11:30 am – Session 2
• 12:00 pm – Session 3
• 12:30 pm – Lunch, sponsored by Duedil
• 1:30 pm – Session 4
• 2:00 pm – Session 5
• 2:30 pm – Session 6
• 3:00 pm – Coffee/tea, snacks, and networking
• 3:30 pm – Session 7
• 4:00 pm  - Session 8
• 4:30 pm – Session 9
• 5:00 pm – Session voting & Prize (sponsored by Product Focus), and raffle
• 5:30 pm – Wrap up
• 6:00 pm  - ProductTank drinks, sponsored by Google

About ProductCamp

ProductCamp London is an “unconference” so the sessions for the day will be driven by the attendees. Everyone is expected to contribute to the day, so think about what you would like to do in a session (workshop, presentation, Q&A, or just an open discussion are some possibilities).

Tips for preparing a session:

We’re here all day, and everyone’s friendly. Be sure to come prepared to spark a discussion… After all, everyone’s an expert in something, so spread the knowledge!

• Need some inspiration? Here’s a list of session topics.
• Need a starting point? Here’s a PowerPoint template.

Remember, bringing a formal presentation is not a requirement. Come armed with lessons, stories or tips, and simply be prepared to participate in some great discussions.

Our generous sponsors

For their outstanding support of ProductCamp, we’d like to thank our sponsors:

• Guardian – Venue sponsor
• Google – Drinks sponsor
• Duedil – Lunch sponsor
• Channel 4 – Coffee sponsor
• Product Focus – Prize sponsor
• Pragmatic Marketing
• Pichler Consulting
• Sequent Learning
• Up Group
• Tarigo
• Buzz22

We look forward to seeing you there!

ProductCamp will be held on Saturday, February 26th, in the Guardian Building in London (near King’s Cross).

It’s a free event, made possible by sponsors and volunteers, and will run from the morning through to the early evening, giving ample time to meet, greet, learn and discuss. Keep the evening free as we’ll likely gather for drinks and some more casual networking after the day.

More details to come on the schedule, but reserve your space now!

Location:
Kings Place, 90 York Way,
City of London N1 9GU, United Kingdom
View Map

Coming soon for this site is a Job Board, dedicated to the product management and product marketing communities of London. We’ll be posted the first jobs shortly, but for more information, send us an email at info@productcamplondon.com.